Home staging expert – trainer and author Dana J. Smithers appeared on the CTV Morning News February 1st. It’s a great way to kick of February as it’s a busy time for home sellers and home stagers. Preparing your home is a very BIG JOB and starts with decluttering, depersonalizing and cleaning…and then the staging.

This clip (show) won’t stay up forever but for a few days you can go to CTV Morning News site and watch the show.

Dana's Tips for Neutral Paint Colours - Accent in brights!

On the set of CTV Morning News

Whether you need some great looking & inexpensive drapery panels for staging or to brighten up your home Fabricland offers some terrific buys. As a member for $15 – $20 you can always get at least 25% off draperies and fabrics. Right now they have a fantastic sale with 50% off! Their panels give any home an updated look.

As a home stager we recommend using a hard window treatment such as a 2″ faux wood blind (white to match the trim) and just add side drapery panels to soften the look, and to pull the room together. This is an inexpensive and attractive way to get a more updated look in your room. For a really modern look choose the ones with grommets and purchase a new brushed nickel or black rod iron rod; or go for the simpler version with a rod pocket which slips into standard curtain rods. I don’t recommend spending much money on full draperies because the new owner may not like them! Be smart – stage with less.

Gorgeous Drapery Panels

50% Off - Lots to choose from!

We hope you can join our Founder & Creative Director, Dana J. Smithers PRES Home Staging Expert on CTV Morning News show Wednesday February 1st. It’s a great way to kick off a month where many home sellers are getting serious about marketing their property. She’ll give you lots of TIPS on what you need to do to get your property ready for selling!

It’s a proven fact that staged homes sell faster and for more money than homes that are not staged. Because of the downturn in the economy many home sellers want to give home staging a try but aren’t always sure on what they need to do. Many have questions like ‘what’s the best Return-On-Investment? what paint colours are best for selling? do I need to change the flooring? if my property is vacant do I need to put furniture in it? and on and on the questions go!

If you can’t join us, the next best solution is to take a look at Dana’s eBook: DIY Getting Ready For An Open House in 10 Easy Steps! And if you really don’t think you can do this yourself – check out the PRES GRADUATES and Locate A Stager near you! For only a few hundred dollars you can get some of the best advice available to help you get top dollar for your property!

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HomeGain is a well known industry leader in providing home stagers factual current statistical information for the home improvements that will give the best Return On Investment (ROI). This survey was published in January 2011 and is relevant in today’s marketplace and in many parts of Canada. The survey was conducted with 600 nationwide US realtors and these were their recommendations to home sellers.

You can read the full article but these are some of the highlights:

TOP 10
1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% recommended)
2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% recommended)
3. Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% recommended)
4. Landscaping ($540 cost / $1,932 price increase / 258% ROI / 93% recommended)
5. Repair Electrical or Plumbing ($535 cost / $1,505 price increase / 181% ROI / 92% recommended)
6. Update kitchen and bathrooms ($1,265 cost / $3,435 price increase / 172% ROI / 75% recommended)
7. Replacing or shampooing carpets ($647 cost / $1,739 price increase / 169% ROI / 98% recommended)
8. Painting interior walls ($1,012 cost / $2,112 price increase / 109% ROI / 96% recommended)
9. Repair damaged floors ($931 cost /$1,924 price increase / 107% ROI / 93% recommended)
10. Paint outside of home ($1,467 cost / $2,222 price increase / 51% ROI / 81% recommended)

In comparison to the 2009 survey results, the top five home improvements were the same, except that Lighten and Brighten and Stage home for sale were flipped for second and third top home projects.

The home improvements with the highest price increases to a home’s resale value is Updating the Kitchen and Bathroom ($3,435 price increase), followed by Painting the Outside of the Home ($2,222 price increase) and Home Staging ($2,194 price increase).

I am really excited about finding this Canadian eco-friendly product from Frame Your Mirror and I want to share it with you. It is amazing and very cost-effective glue-on-frame that totally transforms a ‘blah’ or slightly-damaged-around-the-edges mirror. You can use this in your own home but for staging – now this is a beautiful thing – because you can attach it with velcro! This is a product that’s been a secret for far too long!

They offer a good variety of frames and you can quickly find out the cost of your mirror by using their Price Calculator. Check it out and I think you will like it a lot!

This is what they have to say about it:

“At Frame Your Mirror we provide Canadian consumers with an eco-friendly, practical, easy to install, and cost effective way to transform plain bathroom mirrors into attractive focal points without removing the mirror from the wall. We specialize in providing a tasteful selection of customized, high quality laminate wood Custom Mirror Frames in Calgary and across Canada!

Discover how a decorative mirror frame can refresh a tired bathroom simply and inexpensively! With numerous mirror frame styles to choose from, you are sure to find the perfect solution to achieve an inexpensive Bathroom Renovation or Bathroom Remodeling project.

Order our custom mirror frames online. Our frames are shipped disassembled and upon delivery are easily assembled and installed.”

Exciting time ahead with lots of changes for the home staging and redesign industry in 2012. The world economy is changing. Many home owners – sellers and dwellers will want to make good economical choices whether they need a professional eye to redesign and refresh their existing home, or need assistance in preparing their property for selling. That’s where the PRES home staging and redesign graduates come in.

Making the investment of a few hundred dollars or several thousand dollars for a professional PRES home stager

PRES Staged Home SELLS!

90% of home buyers want a ‘Move-In Ready’ home and you can give that to them by consulting (even for jut a few hundred dollars) with a PRES home staging graduate! PRES graduates are also trained and qualified to set you up in your new home by working with all of your personal possessions and collections they had you pack up for selling!

This year thousands of dollars have been donated to charities on behalf of the PRES Staging School throughout the Lower Mainland. If you are selected as one of our ‘PRES training homes’ we request that instead of paying us for your home makeover, you make a donation to your favourite charity on behalf of the PRES Staging School. Recipients of the donations include animal rescue societies, music not-for-profits, art not-for-profits, childrens’ societies, homeless societies and disadvantaged youth and adults.

For this I am truly grateful because not only does PRES staging resource centre make a difference by transforming homes, we also play a role in transforming lives. By doing this I believe we make the world a better place for all of us.

In 2012, the PRES Staging School is looking into partnering with Habitat For Humanity as our primary charity. More details to follow in 2012.

Wishing you all a very Joyful, Loving & Peaceful 2012.

If you want to turn your passion of home staging into a profitable business then the PRES Home Staging & Redesign Home Study course is for you! This course was specifically designed for people who want to learn at their own pace, and in the comfort of their home. But, it’s not just for newbies – it’s a fantastic refresher for anyone who has ever taken another home staging course or never taken a home staging course.

You will learn from the home staging expert Dana J. Smithers’ 10 years of home staging and redesign business knowledge. This 60 hour high-value high-content program is jam packed with everything you need to know about starting your home staging & redesign business AND the ‘how to’ of creating the right look for every home transformation.

The program contains:
* 7 complete lessons – you can pace yourself to do one lesson per week or fast track as much as you like
* over 145 pages of manuscript content
*465 power point slides (as if you were in the classroom)
*48 pages of BONUS HANDOUTS
* 26 practice exercises
*9 Audio recordings (MP3 or CDs) – over 90 minutes per lesson

You can download the entire program for as little as $497 or order the hard copy Manual, CDs, and extra BONUS ITEMS for as little as $997. MERRY CHRISTMAS…

In the last PRES home staging & redesign training course we staged a townhouse that was using their futon in their main living room area. During the consultation I asked if they had any other furniture that I could use and the home seller said they had their new brown leather sofa and ottoman in the garage ready for their move. I asked to look at it and well…the rest is history. It was THE PERFECT piece of furniture for the living room and the futon worked beautifully downstairs in the less formal family room.

Living Room Before

Living Room Before

New Sofa & Ottoman in Garage!

Living Room with Leather Sofa & Ottoman

Dining Room & Living Room Connected!

This was a junk room filled with plastic containers, paint cans, tarps, etc. We did some ‘out-of-the-box thinking’ and used the plastic containers along with a bookcase to make a bed! We turned this junk room into a guest bedroom with a nautical theme. The headboard is a cushion from a summer bench we didn’t need to use!

Junk Room turned into a Guest Bedroom

The home sellers were delighted with the changes and this is what they had to say:
“When I walked in the door I felt like walking into a designer show home. It was all my furniture, yet it all looked brand new to me!

Your students have definitely earned their A+’s! ”