Hello,

Welcome to your 'FREE' PRES® Entrepreneurs ezine. Now is a fantastic time to introduce yourself to realtors via office presentations. Every real estate office has weekly meetings. Most often these are first thing in the morning but some do have lunch and learns. Guest are invited to come and do presentations if what they are offering is seen as a value to the realtors. Home Staging is a huge value to realtors. We need to be part of their marketing plan to make them different and stand out from their competition.

Here are some Easy-Peasy Steps to get you focused into making your action plan for a successful presentation.

1. Call to set your appointment
You need to contact the Office Manager who arranges the weekly meetings. You can look on that company's website for that contact name or phone the receptionist to find out who it is.
When you are making that introduction of yourself prepare a script if you are somewhat nervous. Let the office manager know the WHIFM (what's in it for me). Tell her/him of your successes and what is unique about you.

2. Keep your presentations simple
The length of time you will be given to talk varies from office to office. It can be as short as 15 minutes or as long as 45 minutes. Be prepared to answer questions and to talk longer if need be. Power point presentations are great for certain events, however in smaller offices I recommend keeping it more informal so you can connect more on a personal level.

This is an informal presentation that I did in a local ReMax office with about 25 realtors in attendance.

An Informal Re/Max Home Staging Presentation

Here is a simple formula you can work from:

1. Introduce yourself briefly through your credentials, training and experience
2. Quote some statistics on staging homes you have done or check out RESA www.realestatestagingassociation.com for their latest
3. Prepare a one or two page handout with your 5 TOP Staging Tips with all your contact information visible.
4. Use visuals such as the foam boards (any copy/print store will do these) of your Before & After photos. It's best to have your best B & A photos so you can discuss what you did in the home using their existing furnishings and/or rental inventory
5. Bring your business cards and post/rack cards to handout
6. Have a draw where each realtor is required to put their business card in a box/bag. You can have a draw for a 'FREE' home staging consultation or a 'FREE' home staging ½ day or full day job

3. Have FUN presenting
The realtors that attend your presentation are interested in finding out what you have to offer. You know you know what you are doing, you know you are a fabulous stager so set the stage for having some FUN and show them what you are all about. If possible come into the office early and make friends with some of the early birds. This will help when you make your presentation and they will support you more. You can always get a list of realtors in the office beforehand and make a point of seeking a few of them out.

4. Follow Up
Follow up is key to your success. You can get the office listing of all the realtors in the office. Personally follow up by phone with all who attended and those who did not. Suggest getting together to buy them a coffee and give them a special offer to try out your services. Personally I am a big fan of sending out cards and love the automated kind I can do from my computer. If you want to try this out go to www.sendoutcards.com/danajsmithers - see if you like it.

SOME TIPS FOR YOUR SUCCESS...

• Bring your camera and ask someone to take photos of you so you can upload these to your website, blog or other social media that you use
• Practice your presentation in front of a mirror or with someone who is supportive
• If you have a recorder, record your talk to get the timing down pat and be open to how you sound and make improvements where you need to

So have some fun, enjoy meeting new realtors and saying hello to ones you already know. This is all part of 'Relationship Selling' which was last month's ezine.

Much Success In Your Growth,

Dana J. Smithers
PRES Staging & Redesign Instructor

Empowering Women Mentor
Founder & Creative Director

PS: To read our previous PRES Entrepreneurs ezines - click on Previous PRES eNewsletters

PPS $100 Referral Fee is yours for referring a successful graduate to the PRES Staging & Redesign Course

PPPS Here is a 'free' gift for you - send yourself a card or someone you have been thinking about. Go to www.sendoutcards.com/danajsmithers and follow the prompts. If you want me to show you how easy it is, just email me!

Dana J. Smithers
Founder & Creative Director
PRES® Staging Resource Centre
Sun On My Back Redesigns

Testimonial
"Dana has always been passionate about supporting women in business and encouraging them to pursue their dreams. She taught me that in order to move forward with my dreams, 'no' is not a word I can use to achieve my goals. Being available to discuss possibilities and gain insight from Dana has helped me to solidify my thinking and move strongly forward in building my business.

Dana has always offered mentoring to her students and I know that we have all found the opportunity to meet with her and gain her perspective valuable. Dana is a positive, energetic, and goal-oriented person and knows how to help others be the same way. I know that when I have asked for her help with a situation, Dana goes out of her way to come up with possible solutions. I value her expertise, her wealth of knowledge in the field, and her enthusiasm for what she does. I know that whatever Dana sets her mind to she will achieve and I have no doubt that Dana will be a huge success in the global market."

- Judith Lowe
www.twiques.com

If you are interested in learning more about PRES Professional Real Estate Stagers, please contact us at:
Head Office - North Vancouver   |   1 888 296 3148   |   info@presstaging.com

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